Keen Footwear and National Geographic – Better Takes Action Tour

Partnered with National Geographic, Keen’s Better Take Action Tour was about inspiring and engaging fans to get outside and explore & protect open spaces together.
The European tour visited various cities in Europe and informed people about the planet’s problem with plastic and what they can do to help. Teaming up with Plastic Whale Foundation, Keen launched their boat made of plastic waste from the Amsterdam canals. Combining action and fun while being outside is about raising awareness for bigger issues in a positive and constructive way.
The tour was filmed and made into an online sustainability campaign that was launched online and on the National Geographic website and social media channels.