MS Portrait – Tracy Brown

This online portrait documentary was produced with Teva Pharmaceuticals for World MS Day – May 30th 2019. It gives an intimate and honest glimpse into the life of a woman, Tracy Brown, living with MS. It explores her life, not her illness, and what it means to fit a chronic disease around the more important parts of a life: being a mother, a friend, a passionate adventurer. To match the 2019 theme of World MS Day, My Invisible MS, the film also highlights through Tracy’s interview or through visuals alone, the harsh and often not talked about realities that living MS can bring. The deliverables were: a 5 minute film, a 2.5 minute social media version of the film and 3 online teaser trailers.

The video exceeded Teva’s expectations after its online release and within the first 5 days of being released it had the following results:

Impressions: 1,387,276
Video views: 634,137
Clicks: 75,911
Likes: 2,452
Shares/Retweets: 216
Comments: 87
CTR: 5.47% – This is very good, average CTR for social ads is around 1%
View rate: 45.71% – Strong performance as well, and exceeds benchmarks

Producer/ Director

DOP: Yannick de Jager
Creative Director: Annie Perkins
Sound: Mark Harris
Color Grading: Jan Maarten de Wit
Sound Design: Vlijtig Sound